Digital Culture
How Social Media Changed the Way Couples Meet
Attraction now often develops through mutual follows, shared communities and the quiet familiarity of repeated online encounters.
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Digital Culture
A closer look at social media, online communities, digital identity and the internet rituals shaping everyday connection.
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Our latest starting point for understanding digital culture in a changing digital culture.
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Digital Culture
How Personal Branding Is Changing Online Attraction
When everyday profiles borrow the language of brands, attraction can become entangled with audience, polish and public identity.
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Online Communities and the New Geography of Belonging
Shared-interest communities let people find language, friendship and identity beyond the limits of physical location.
Digital Culture
Digital Identity and the Weight of First Impressions
Searchable histories and curated profiles give first impressions more information—and more opportunities for mistaken certainty.
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Parasocial Relationships, Explained Without Dismissing Them
One-sided bonds with public figures can offer comfort and community, but they operate with a different kind of reciprocity.